Mohammed Dabana
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Nolays - Yummy Cake

FMCG packagingSnack branding

A snack lives or dies on impulse. Nolays needed wrappers that grab a hand at the checkout - so I built a vibrant, flavour-coded foil system where every variant shouts “pick me” while staying unmistakably one family. Designed end-to-end, from the first sketch to production-ready print files.

Nolays - Yummy Cake
What it's for

Impulse-buy FMCG packaging for a snack-cake line. It is built for the checkout and the kiosk shelf - flavour-coded wrappers that win a split-second grab while staying one clear family, supplied as production-ready print artwork.

Tools & software
drawCorelDrawimageAdobe Photoshop

Artwork and dielines built in CorelDraw, with mock-ups and retouching in Photoshop.

Highlights

  • check_circleFlavour-specific colour for instant recognition
  • check_circleMouth-watering visuals across the whole line
  • check_circleStrong, consistent logo equity
  • check_circleConcept to production-ready artwork

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