Katch Fruit Juice - Index Foods
Juice is bought with the eyes - so Katch had to look as fresh as it tastes. I gave Index Foods’ new range a custom, ergonomic bottle and a fruit-forward, colour-coded identity that pops from across the aisle, then took it to where the drinking actually happens: the party. The result is a system that scales effortlessly from Zobo to Mango.
A full beverage packaging system for a new juice range, meant to earn a double-take in a crowded chiller and travel from the supermarket shelf to an event activation. The custom bottle and flavour-coded labels are designed to scale across every flavour as the range grows.
Artwork and dielines built in CorelDraw, with mock-ups and retouching in Photoshop, and the bottle modelled and rendered in 3ds Max.
Highlights
- check_circleA custom 3D bottle modelled for a unique shelf presence
- check_circleFruit-coded colour for instant flavour recognition
- check_circleClean, modern type that boosts brand recall
- check_circleOne scalable system across every SKU
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