Jiggill - Premium Ugali Flour
Food packagingBrand identity
How do you make a humble bag of corn flour feel premium? For Jiggill, the answer was restraint. A confident black-and-gold pack, a quiet gold-corn motif and a single 100%-natural promise turn an everyday staple into something you’d be proud to set on the dinner table - which is exactly where the launch photography placed it.
What it's for
Retail packaging built to win at the shelf. It is meant to reposition an everyday corn-flour staple as a premium choice a shopper reaches for first - working both as the printed pack in the aisle and as hero packaging in launch and social campaigns.
Tools & software
drawCorelDrawimageAdobe Photoshop
Artwork and dielines built in CorelDraw, with mock-ups and retouching in Photoshop.
Highlights
- check_circleBold, legible typography that owns the shelf
- check_circleA minimalist black-and-gold system that reads “premium”
- check_circleStrategic negative space & a subtle gold-corn motif
- check_circleLifestyle photography that elevates an everyday staple
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